Opera magazine
2017-02-13
Museum: Digital Transformation, where arts meet the digital world
Museum: Digital Transformation is a new conference organised and hosted by Grande Museo del Duomo: from March 24th to March 26th in the heart of Florence. Here's some things you have to know.
The Grande Museo del Duomo launches a new conference to explore present and future of the relationship between Arts and the digital world: "Museum: Digital Transformation".
After In & Out - The Museums and the New Media, another conference will explore the digital possibilities - and challenges - of communication about Arts and cultural heritage. Museum: Digital Transformation is the 2017 must not only for museum professionals, but also for whomever involved in Arts and digital communication.
Not to mention that it comes up to be one more reason to come to Florence.
Museum: Digital Transformation - Why
The ever growing importance of digital media challenges - while creating opportunities as well - the fruition of the cultural heritage.
The ownership of a set of “cultural hardware” - buildings, monuments, artworks - is not per se sufficient anymore to produce cultural and economic wealth, it is not enough to attract visitors from all over the world. Interactive content accompanying and enriching the user’s experience, is now a must-have for a museum. Museum: Digital Transformation will explore opportunities - and risks - of the application of new communication tools to Culture.
Museum: Digital Transformation - Topics
Museum: Digital Transformation workshops and talks will focus on:
- Big Data: how to taylorise a visitor’s experience, within the museum or by remote;
- Augmented Reality: innovation opportunities in Arts fruition;
- Storytelling: the role of conversational narrative in the fruition of a museum;
- Native Apps: how to enhance the user experience and nurture visitor’s interaction;
- Game Design: why gamification improves the user experience.
Museum: Digital Transformation - Why in Florence
Florence is the perfect venue for such a conference: the city probably has the highest “artistic concentration” in the world; rethinking that huge heritage for the digital age is, again, a challenge and an opportunity.
The Museo dell’Opera del Duomo is literally at the hearth of that heritage, and is a pioneer of its rethinking: that was the philosophy of the 2015 massive overhaul of the Museo, the biggest museum in Florence, now completely redesigned to meet the needs of the contemporary visitor.
You, and Museum: Digital Transformation
The Museum: Digital Transformation has an amazing value for money:
4 workshops on March 24th - included in the ticket price (coffee break and lunch included);
16 talks on March 25th (coffee break and lunch included);
The visit of the Museo dell'Opera on March 26th.
